Yogen Früz
By Natasha Wong
Pages
The Beginning
Target Market
Franchise Fees
Product Life Cycle
Market Awareness
Final Decision
Bibliography
Success/Changes/Lawsuits
Franchisees Business Rate/Thoughts
Product Life Cycle
Yogen Fruz is currently in the "Maturity" stage of the product life cycle (coloured
orange
on graph above). Their business is becoming more and more popular amongst people of all ages.
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